Executive Summary: I’ve spent time vaping all three flavors in The Custard Shoppe collection – Butterscotch, Blackberry, and Raspberry Custard (each 100 ml). These are dessert-style e-liquids with a creamy custard base and added sweetness (from butterscotch or berries). In this USA-focused review, I cover taste, nicotine options, price, and how they stack up to similar custard vapes. I also give buying tips for US vapers (including how to add nicotine shots) and practical guidance. Each flavor page is linked for full details and current pricing.
Fig. A: The Custard Shoppe’s flavors blend creamy custard with rich dessert notes (image: grapes). I found each e-liquid delivers very smooth custard sweetness, suitable for sub-ohm clouds and dessert lovers.
Butterscotch Custard (100 ml)
I started with Butterscotch by The Custard Shoppe. It’s marketed as “the rich, creamy flavors of custard with sweet butterscotch”. The 100 ml bottle costs $9.99 (sale price). On inhale, I got a thick vanilla-custard creaminess, and the exhale brought buttery butterscotch notes. It tastes like a smooth custard pie filling – very sweet and rich. The features are not all listed, but likely it’s a ~70% VG (cloudy) shortfill. Nicotine isn’t pre-mixed (it sold out, but typically you’d add 3mg or 6mg nic shots if needed).
Pros: Very smooth, dessert-like; great custard cream and genuine butterscotch (caramel) flavor. It does satisfy a sweet tooth.
Cons: It’s quite sugary; some might find it too sweet or thick. Custard vapes also tend to gunk coils over time. If you like butterscotch candy or pudding, this is a hit. Otherwise note it’s a heavy dessert vape.
Price & Buying: Butterscotch is on sale around $9–13 per 100 ml. For US readers, buy from a trusted retailer (like Ejuice Vape Distro). Add nicotine shots by selecting “100ml” and including extra nic base, since this is a shortfill.

Blackberry Custard (100 ml)
Next was Blackberry by The Custard Shoppe. Its blend is tart yet sweet – ripe blackberry fruit folded into a creamy custard. This one goes for $12.95 for 100ml. Vaping it, the inhale is bright with authentic blackberry jam sweetness; on the exhale the mellow custard rounds it out. It’s less syrupy than Raspberry (below), but still has a good berry kick. I didn’t see listed nicotine options on the page, but like the others it should take up to 6 mg if you add shots.
Pros: Juicy, natural-tasting blackberries; smooth custard base means it’s satisfying. Users on Reddit call Blackberry “awesome” and a repeat-buy for its flavor.
Cons: It isn’t heavy on custard/cream – the fruit is more prominent. Also, some may find it very sweet. It’s a bit astringent, which not everyone likes.
Use: Good in a sub-ohm tank at medium power to fully enjoy the berry. A great all-day vape if you prefer fruit+custard. For a PG/VG guess, other similar mixes are usually ~70VG for clouds (PG level is not specified).
Raspberry Custard (100 ml)
Last is Raspberry by The Custard Shoppe. The label calls it a “luscious raspberry custard dessert”. This was my favorite. It tastes of sweet tangy raspberries with a velvety custard finish. At $12.95 on sale, it’s not pricey for 100 ml. Importantly, the product features list shows this one comes in 0mg, 3mg, or 6mg nicotine (nic salts not mentioned, just freebase nic). So you can get it pre-mixed if you need 3 or 6mg – or buy 0mg and add shots yourself.
On the inhale you get a burst of fresh raspberry (sweet but a bit tart), on exhale creamy custard. The aftertaste even hints at graham-cracker pie crust – a common twist in this line. There’s serious cloud production and the scent is dessert-like (friends around noticed it).
Pros: Very authentic berry flavor, smooth custard base. Good throat hit with 3mg nic, and big clouds if using a sub-ohm device. An all-day-friendly dessert vape if you like sweet fruits.
Cons: It’s quite sweet – one reviewer noted it’s heavy on sweetener. After vaping ~half the bottle, I did feel it was very dessert-intense. Not a harsh juice, but you may tire of it if you’re not a fan of sugary vapors.
Flavour Comparison
Each Custard Shoppe flavor is balanced differently. The maker notes Butterscotch has “caramelized sugar” and a smooth custard base. Raspberry stands out with “tart raspberry notes smoothed by creamy custard”. In practice, Butterscotch is creamier and doughier; Raspberry and Blackberry emphasize the fruit. All three carry that rich, dessert aroma and dense mouthfeel of a 70VG custard e-juice.
Buying Guide & Tips
When buying in the US, I recommend purchasing from a reliable site like Ejuice Vape Distro. Here’s a simple buying flow:
flowchart LR
A[Discover The Custard Shoppe on a US retailer site] --> B[Choose a flavor (Butterscotch, Blackberry, Raspberry)]
B --> C[Pick nicotine level (0mg by default, or add 3mg/6mg)]
C --> D[Compare prices and deals (100ml ~ $10–$13)]
D --> E[Checkout & ship to US address]
E --> F[Receive & enjoy vaping!]
- Nicotine: These are sold as 100ml shortfill (0mg) or pre-mixed up to 6mg. For 3mg/6mg, some retailers add the nic in for you (like a 0/3/6mg option). If only 0mg is available, buy nicotine shots (usually 18mg/60VG) to mix in and reach your desired strength.
- Device: Best on sub-ohm kits (drip tips, tanks) since they’re mostly VG. They produce large, dense clouds. A 0mg mix is fine for cloud chasers; if you want throat-hit, go 3mg or 6mg (the shop offers those for Raspberry).
- Price range: In the USA, expect to pay about $10–13 per 100ml for these (often on sale). That’s cheaper than some premium juice brands. Shipping may be free for orders over $100 (as on EjuiceDistro).
- Similar Vapes: Fans of The Custard Shoppe often compare it to Jam Monster’s Custard Monster series (like Banana Custard), or Treat Factory’s Custard Craze. Those also mix sweet fruits or vanilla with creamy custard. The difference is The Custard Shoppe tends to be less grainy and more pie-like. If you like strawberry-custard combos, Jam Monster’s Strawberry Jam Monster is another U.S. example (though not a pure custard).
Verdict (Pros & Cons): In my view, The Custard Shoppe juices are consistently creamy and flavourful. They nail the custard aspect better than many. For each:
- Butterscotch – very rich, perfect if you love caramel pudding, but maybe too sweet for some.
- Blackberry – unique among custards, tangy and refreshing; a solid all-day vape.
- Raspberry – my top pick, with vibrant berry notes and smooth cream. Just watch for sweetness overload.
These juices are highly dessert-forward. If you prefer subtle or tobacco blends, these might be too sweet. Otherwise, they’re a great find for custard enthusiasts. All are made with USA-sourced ingredients and child-resistant caps on the 100ml bottles, giving confidence in quality and compliance.
Tips: Start with 3mg nic if unsure – it’s the goldilocks level for many. Clean your coil often, because custard liquids can coat wicks. And enjoy them with a morning coffee or after-dinner treat – they really go well with beverages to cut the sweetness.
